Above all, they put it on Facebook today, 85 percent of
respondents named as the preferred platform social media application. But
Twitter, LinkedIn and YouTube use, according to survey more than half of the
publishers. Their main goals are customer create Facebook applications and increasing brand and product awareness. Because,
also, it is clear from the survey, the majority of publishers expect that the
importance of social media and their customers is large and will continue to
grow. With the results of their activities Facebook developers in this area also show up already about 50 percent of surveyed
publishers happy. Market research and recruitment of the social media channels
as strategic goals, however currently less relevant for publishers.
For the social media activities in general, the editors or
marketing departments are responsible. Independent social media departments
play a minor role. Not so surprised that the majority of publishers have defined
no budget for their social media activities. A social networking applications developers strategy can boast at
present only about a third of respondents. Similarly, guidelines for dealing
with the social media in most of the publishers first developed yet, only 34
percent have yet to present a Social Media Policy. Nearly 38 percent of
respondents conduct regular controlling of their social media activities.
The Commission's survey was conducted in Digital Media with
15 questions; the Commission has identified Facebook applications development the expectations of the online
agents for use and development of social communication channels. In total, 63
experts participated from German publishing houses. In the survey tends to be
confirmed trend towards multimedia Facebook app developers content should also consider the investor relations
departments in their work. Particularly if they have previously worked with IR
rare foreign agencies and graphic designers. Why should only marketing and
corporate communications rely on this support?
Although the content and thus figures balance sheets is
central, the financial community is certainly not unaffected by the form. Just
as journalists to report more frequently, if picture and video material is
available then, so users on Facebook applications development and Google + posts frequently with appealing
graphics. IR departments, which are seen not only as a "supplier
number" may benefit from this study as an incentive, as they can reach new
audiences on the social web.